File Specification

Basinga – File Specification for Advertising Artwork

Please note that we cannot accept Artwork in any of the native Microsoft file formats, for example:

  • WORD

These are normally of low resolution and are unsuitable for commercial printing reproduction

Customer Provided Artwork

By preference, Customer provided artwork should be as a high-resolution pdf file fitting exactly or in proportion to the chosen size of the advert required.  We are also able to accept tiff files at 300 dpi, minimum.

Black and white adverts should be in greyscale and coloured ads in CMYK –Not RGB which is not suitable for commercial printing. We can convert from RGB to CYMK but cannot be responsible for any perceived change of colour or shade.

For classified advert logos we will also accept good quality hardcopy for scanning (not photocopies or scans).

Electronic files should be sent by email to the Advertising Manager:

Replacement ads provided by the customer to the above specification, requiring no additional work by us, will not incur any additional charges.

Basinga Produced Artwork Black and White or Full Colour

If able to meet the customer’s requirements for an initial charge of £30.00 the “Basinga” or their appointed representative will design an advert. For any and each future amendment required the charge will be dependent on the amendments required.

The Advertiser will be provided with a final pdf copy of the advert, which may be used for advertising elsewhere.

Any photos, logos and any other customised or copy write fonts/designs must be provided in the designated preferred electronic format. The designer will review material suitability and the customers submitted outline requirement, which can be provided in any hard copy format, including hand drawn. The customer will be contacted to agree final requirements etc.

Changes to Advertisers Supplied Adverts

Whilst colour adverts can be converted to black and white, it is not usually possible to convert black and white adverts to full colour.

Minor amendments may be possible but will be dependent by the design, therefore changes are best carried out by the original designer.

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