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Food to get a second lease of life in Hampshire

Convenience store shoppers and local good causes are benefiting from discounted food and surplus product as a local co-operative unveils a new programme to keep as many products as possible in the human food chain.

Southern Co-op, which has 79 retail stores in Hampshire, is currently rolling out the new food pathway across all of its stores – starting with products with use-by dates, before targeting food past its best before date.

Stage One

The first stage which launched in Hampshire late in July is Too Good To Go Magic Bags. Too Good To Go is the world’s largest surplus food app that lets users rescue surprise ‘Magic Bags’ of delicious, unsold food from shops and restaurants so it doesn’t go to waste. Via the free-to-download app, customers can buy surplus food and drink products from local Southern Co-op sites which are near to their expiry date.

Stage Two

The second stage will see the rollout of other initiatives designed to save food that has gone past its best before date – either by reducing it to 20p or donating it to local good causes.

Improving Food Sustainability

Gemma Lacey, Southern Co-op’s Director for Sustainability and Communications, said: “All of these programmes involve a different method of improving food sustainability. By combining them together and making sure they are right for each store, we hope we can prevent food from going off to be recycled and get more into the hands of customers and good causes.

“It will benefit our customers as snapping up a Magic Bag could help those who are finding budgets tight as well as dozens of charities who can make use of goods past their best before date – which is a date that relates to quality, not the safety of the product.”

All store waste is currently diverted from landfill and any unsold food sent off for anaerobic digestion, with food broken down to produce biogas and bio-fertiliser.

As part of the Too Good To Go trial, Magic Bags of food will be available to rescue for just a third of the cost at £3.29 – with an original value of £10 or more.

Originally trialled at 12 stores since 31 January and a further 26 from 19 April, so far more than 7,000 Magic Bags have been saved by customers.

Simon Eastwood, Southern Co-op’s Chief Operating Officer for Retail, said: “The initiatives relating to best before dates will be rolled out over the summer and will see every store either donating food and drink to local good causes or having products reduced to 20p.”
“As we are mainly convenience stores, it hasn’t been beneficial for charities to collect food from our stores in the past as the amount and type of food at the end of the day is often unreliable. On some days it could be a few bread products but on other days it could be a range of fruit, veg or pasta.”
“However, thanks to our partner Neighbourly, charities and local community groups can now find out what products our stores can donate before they leave their base, which makes a big difference and will help to make it a success.”

At the end of each day, the store notifies a local connected good cause through Neighbourly about which food and drink items are available to collect. If the charity is unable to pick up, then it is offered to a second linked local cause.

This has already been tested at 27 stores in Bristol and Bournemouth since 21 March and a total of four tonnes of food has already been donated. This is the equivalent of £17,000 worth of food and 9,000 meals that are going to individuals in need.

Recipient of the scheme, The Matthew Tree Project in Bristol, said: “We give the produce out to our clients in our food deliveries. This contributes towards the balanced range of foods which we deliver to our clients, enabling struggling and hungry families and individuals in Bristol to eat.”

Where it’s Happening

The Co-operative Food stores in Hampshire which will be rolling out these new initiatives are: Alderholt’s Ringwood Road, Aldershot’s Lower Farnham Road, Alresford’s West Street, Alton’s High Street, Andover East Anton Farm Road, Andover’s Picket Twenty, Basingstoke’s Kings Road, Basingstoke’s Wallingford Road, Beggarwood’s Broadmere Road, Bishops Waltham’s High Street, Boyatt Wood’s The Parade, Bridgemary’s Gregson Avenue, Chandlers Ford’s Falkland Court, Church Crookham’s Aldershot Road, Clanfield’s White Dirt Lane, Colden Common’s St Vigor Way, Cowplain’s London Road, Crookhorn’s The Precinct, Denmead’s Hambledon Road, Drayton’s Havant Road, Eastleigh’s Leigh Road, Emsworth’s High Street, Fairoak’s Sandy Lane, Fareham’s Gudge Heath Lane, Four Marks’s Winchester Road, Gosport’s Dartmouth Court, Gosport’s Forton Road, Gosport’s Palmyra Road, Havant’s Middle Park Way, Havant’s St Albans Road, Hayling Island’s Elm Grove, Holbury’s Long Lane, Lee on Solent’s High Street, Lee on Solent’s Twyford Drive, Liphook’s Headley Road, Lyndhurst’s High Street, Milford on Sea’s High Street, Moggs Mead’s The Crundles, North Baddesley’s Seymour Parade, Odiham’s High Street, Overton’s Winchester Street, Portchester’s White Hart Lane, Portsmouth’s Copnor Road, Portsmouth’s Devonshire Square, Portsmouth’s Eastney Road, Portsmouth’s Elm Grove, Portsmouth’s Fawcett Road, Portsmouth’s Great Southsea Street, Portsmouth’s New Road, Portsmouth’s Northern Parade, Portsmouth’s Tangier Road, Portsmouth’s The Hard, Portsmouth’s Tregaron Avenue, Portsmouth’s Twyford Avenue, Portsmouth’s Western Road, Portsmouth’s Winter Road, Purbrook’s London Road, Romsey’s Abbotswood Common Road, Romsey’s Botley Road, Romsey’s The Hundred, Romsey’s Warren Gardens, Romsey’s Winchester Hill, Rooksdown’s Limes Park, Southampton’ Archers Road, Southampton’s City Gateway, Southampton’s Commercial Road, Southampton’s High Street, Southampton’s Hursley Road, Southbourne’s Main Road, Southsea’s Highland Road, Stockbridge’s High Street, Tadley’s Franklin Avenue, Titchfield’s The Square, Waterlooville’s Milton Road, West End’s High Street, Westbourne’s The Square, Whiteley’s Yew Tree Drive, Wickham’s The Square, and Winchester’s City Road.

Southern Co-op is currently working towards ambitious science-based targets to cut direct and indirect greenhouse gas emissions from the business by 2030, supported by a climate action pathway of planned activity and an initial investment of £5.8m.

To view Southern Co-op’s long term strategy including its commitment to climate change and responsible business, visit

§ To find your nearest Southern Co-op store, visit

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